Usain Bolt raises Olympic fever with Michelob Ultra Pass campaign

During the Olympic season we saw the world's best athletes come together to compete to do their best in their respective disciplines. In order to capture the excitement of the Olympic Games, Michelob Ultra launched a campaign with multi-champion sprinter Usain Bolt. His goal is to show Mexicans that it is possible to ... Read more

Olympic torch relay begins in Japan

The Olympic torch relay for the Tokyo Games kicked off yesterday in Fukushima Prefecture, northeastern Japan, with the flame carried by members of the Japanese women's national football team amid anti-covid measures. The relay started from the J-Village training facility, which had previously served as a training ... Read more

Tokyo warns that Olympic Games will no longer be postponed

The president of the organising committee of the Tokyo Olympics has denied the public that the games will be cancelled. After conducting several polls, 80% of Japanese voted for the games to be cancelled or postponed. That percentage believes they will cause an increase in the number of ... Read more

The VIP 2020: The teams and athletes who will be blowing up the odds in 2021

2020 was not what the sports world had hoped for: events such as the Tokyo Olympics and the UEFA European Championship were postponed to 2021. Even so, the industry adapted with new rules and strict hygiene standards to continue to offer quality entertainment. In close proximity to the sporting circuits are the ... Read more

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