Mexico's Modelo Especial was the best-selling beer in the United States last May, dethroning for the first time local Bud Light, which had held the title of the most consumed beer in the country for more than two decades. In May, Modelo took 8.4% of the market share, ... Read more
HEINEKEN Mexico is growing its portfolio of non-alcoholic beverages and enthusiastically announced the arrival of the new Tecate 0.0, reaffirming its leadership in the category. Under the idea of adapting to the times and focused on serving an increasingly conscious market, the company has invested in research and development to create a new non-alcoholic ... Read more
As part of the announced experiences, Tecate and Liga MX are launching three limited edition cans to celebrate the first All-Star Game against Major League Soccer (MLS). All of them feature an iconic Aztec design, inspired by Mexican roots, an image that is also replicated on the jersey that will be worn by the players representing the Mexican ... Read more
During the Olympic season we saw the world's best athletes come together to compete to do their best in their respective disciplines. In order to capture the excitement of the Olympic Games, Michelob Ultra launched a campaign with multi-champion sprinter Usain Bolt. His goal is to show Mexicans that it is possible to ... Read more
The Mexican premium beer Charro was awarded for its taste and quality with the "Superior Taste Award" given every year by the International Taste Institute of Belgium, which certifies the best food and beverages from all over the world. This international competition rates the excellence of the products and recognises the good practices of the ... Read more
For several years now, Baja California craft beer has positioned itself as one of the most important and outstanding in Mexico, not only because of the countless national and international awards it has won, but also because it is an industry that is constantly evolving and creating. During a visit to Baja California, it is obligatory to ... Read more
The Mexican beer industry has grown exponentially in recent years and has become an essential part of the Mexican economy. Many Mexican families are involved in the value chain of this golden industry. Behind every beer that is brewed in our country, there are people committed to creating the best beers, with the best quality and ... Read more
After its successful launch last March, Grupo Modelo returns with its successful good news platform, Noticieros Modelo. In its new edition, which will once again feature renowned comedian Alex Fernández, Noticieros Modelo will give "exclusives" about the different promotions that were created for consumers. All ... Read more
In order to consolidate the solid growth that Heineken 0.0 has had in the non-alcoholic beverage category, the brand announces a series of actions that will allow consumers across the country to enjoy its attributes. Heineken 0.0 offers consumers the best experience to refresh themselves naturally with a non-alcoholic beverage, ... Read more
The Guadalajara Visitors and Convention Bureau presents some options in the capital city of Jalisco for beer lovers at heart to enjoy their days off under the sanitary protocols implemented by the health authorities. Casa Trapiche is named after the colony in which its brewery is located, in the city of Colima, in the ... Read more
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