LACOSTE RETURNS TO PARIS FASHION WEEK

March 8, 2024

The French firm Lacoste has an important return in the Paris Fashion Week for the calendar of the Autumn-Winter 2024-2025 season to reappear on the creative and aesthetic scene as in the days of the René Lacoste.

This return is intended to go back to their roots, which they are reviving with creative director Pelagia Kolotouros with dress codes aligned to tennis and sophistication with the intention of creating a new era for the brand.

René Lacoste was the driving force behind the 'crocodile brand' as a promoter when he was the number one ranked tennis player in the world, and Paris was considered the capital of artistic creativity.

The Mexican talent was present with the presence of Alejandro SpeitzerThe model and actor, who was invited to join the fashion show.

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