At present, the power of social media translates into money for the luxury brandsThe presence in the internet is a way to communicate directly with your consumers and also to attract new ones.
The topic is the measurement of the parameters in terms of impact of publications and mentions, which is achieved by the company Launchmetricswho developed an algorithm called Media Impact Value (IVM), which helps to simplify reporting.
Thus, Launchmetrics managed to reveal the five luxury brands that currently have the most impact and influence on social media:
Dior: He has 45.9 million followers on Instagram.
Louis Vuitton: It has 55.3 million followers.
Prada: He has a total of 33.5 million followers.
Gucci: It has 52.4 million followers.
Versace: He has more than 30 million followers.
With information from ELLE.
https://www.instagram.com/p/C4gx8wZxqx4/?img_index=1
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