{"id":77006,"date":"2025-08-23T06:08:00","date_gmt":"2025-08-23T06:08:00","guid":{"rendered":"https:\/\/vipexperiences.mx\/?p=77006"},"modified":"2025-08-20T18:31:56","modified_gmt":"2025-08-20T18:31:56","slug":"hermes-ha-superado-a-lvmh-en-cuanto","status":"publish","type":"post","link":"https:\/\/vipexperiences.mx\/ru\/2025\/08\/23\/hermes-ha-superado-a-lvmh-en-cuanto\/","title":{"rendered":"Herm\u00e8s supera a LVMH en capitalizaci\u00f3n burs\u00e1til y redefine el liderazgo del lujo"},"content":{"rendered":"<p>En una jugada inesperada pero simb\u00f3lica,&nbsp;<strong>Herm\u00e8s ha superado a LVMH en cuanto a capitalizaci\u00f3n de mercado<\/strong>, estableci\u00e9ndose como la compa\u00f1\u00eda m\u00e1s valiosa dentro del prestigioso \u00edndice franc\u00e9s CAC 40. Este cambio marca no s\u00f3lo una victoria financiera moment\u00e1nea, sino un giro en la percepci\u00f3n y valoraci\u00f3n del lujo contempor\u00e1neo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El momento clave: abril de 2025<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DKzTpUOsGVE\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DKzTpUOsGVE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DKzTpUOsGVE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Herm\u00e8s (@hermes)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>En una jornada de trading de abril de 2025, Herm\u00e8s alcanz\u00f3 una capitalizaci\u00f3n de aproximadamente&nbsp;<strong>243 mil millones de euros<\/strong>, mientras que LVMH se ubicaba ligeramente por debajo. Este ascenso vino acompa\u00f1ado de un fuerte descenso en las acciones de LVMH \u2014con ca\u00eddas cercanas al 8 %\u2014 tras resultados desalentadores del primer trimestre: ingresos de poco m\u00e1s de 20 mil millones de euros mostraron una disminuci\u00f3n del 2 % interanual.<\/p>\n\n\n\n<p>Por su parte, Herm\u00e8s se mantuvo estable en bolsa, incluso con ligeras ganancias, impulsada por la lealtad de su base de clientes de alto poder adquisitivo y una estrategia comercial centrada en la exclusividad.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 impulsa este vuelco en el liderazgo?<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>1. Distinci\u00f3n de marca y estrategia de exclusividad<\/strong><br>Herm\u00e8s ha cultivado una aura de rareza y deseo. Su producci\u00f3n controlada \u2014con listas de espera ic\u00f3nicas para art\u00edculos como el bolso Birkin\u2014 escapa a la l\u00f3gica de las econom\u00edas de escala y apuesta por generar un prestigio \u00fanico. Cada pieza se percibe como un objeto art\u00edstico, lo que le ha permitido capear mejor la desaceleraci\u00f3n global.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-dominant-color=\"d5cdc4\" data-has-transparency=\"true\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/filters-quality85-1024x576.webp\" alt=\"\" class=\"wp-image-77008 has-transparency\" style=\"--dominant-color: #d5cdc4; width:732px;height:auto\" srcset=\"https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/filters-quality85-1024x576.webp 1024w, https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/filters-quality85-300x169.webp 300w, https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/filters-quality85-768x432.webp 768w, https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/filters-quality85-1536x864.webp 1536w, https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/filters-quality85-2048x1152.webp 2048w, https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/filters-quality85-18x10.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>2. Resiliencia en ventas y gesti\u00f3n de precios<\/strong><br>Durante 2025, las ventas de Herm\u00e8s crecieron alrededor de un 9 %, con ingresos superiores a 3,900 millones de euros en un solo trimestre. Parte de este \u00e9xito se atribuye a un ajuste de precios global del 7 %, e incluso del 5 % adicional en Estados Unidos, como medida para compensar los nuevos aranceles. Esta estrategia mantuvo m\u00e1rgenes s\u00f3lidos y reforz\u00f3 la demanda.<\/p>\n\n\n\n<p><strong>3. Ca\u00edda del gigante LVMH<\/strong><br>A diferencia <a href=\"https:\/\/vipexperiences.mx\/ru\/2024\/10\/04\/louis-vuitton-firma-con-f1\/\" data-type=\"post\" data-id=\"75063\">LVMH<\/a> agrupa una cartera diversificada que incluye moda, cosm\u00e9ticos, vinos y perfumes. Esa amplitud, que suele ser una fortaleza, en este contexto result\u00f3 un peso: varios segmentos presentaron ca\u00eddas, especialmente en EE.UU. y China. Al tener exposici\u00f3n al \u201clujo accesible\u201d, fue m\u00e1s vulnerable a cambios en los h\u00e1bitos de consumo.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DLkjN6HsaJ5\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DLkjN6HsaJ5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DLkjN6HsaJ5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Herm\u00e8s (@hermes)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>4. Narrativa de legado y legitimidad<\/strong><br>Herm\u00e8s ha resistido intentos de adquisici\u00f3n en el pasado y se ha consolidado como s\u00edmbolo de independencia y herencia artesanal. Este factor intangible refuerza su prestigio y eleva la percepci\u00f3n de valor entre inversionistas y consumidores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Implicaciones para el sector del lujo<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reajuste de valoraci\u00f3n<\/strong>: Herm\u00e8s demuestra que un menor volumen de producci\u00f3n puede generar m\u00e1s valor si existe coherencia de marca.<\/li>\n\n\n\n<li><strong>Tendencia hacia el \u201cquiet luxury\u201d<\/strong>: El lujo se inclina hacia propuestas discretas, donde autenticidad y conocimiento pesan m\u00e1s que la ostentaci\u00f3n.<\/li>\n\n\n\n<li><strong>Atenci\u00f3n en estrategias regionales<\/strong>: Am\u00e9rica y Asia siguen siendo fundamentales. Herm\u00e8s ha sabido posicionarse con solidez en ambos mercados gracias a su narrativa de exclusividad y gesti\u00f3n de precios.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DKtrzYnMVqi\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DKtrzYnMVqi\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DKtrzYnMVqi\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Herm\u00e8s (@hermes)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>La hegemon\u00eda pasajera de Herm\u00e8s frente a LVMH es un recordatorio poderoso de que&nbsp;<strong>el verdadero lujo no se mide por tama\u00f1o, sino por coherencia y autenticidad<\/strong>. En un mundo saturado de marcas y sobreexposici\u00f3n, Herm\u00e8s ha sabido mantener su m\u00edstica. Cada creaci\u00f3n transmite paciencia, artesan\u00eda y una identidad clara.<\/p>\n\n\n\n<p>No se trata de celebrar la ca\u00edda de un gigante como LVMH \u2014que sigue siendo un coloso con influencia global\u2014, sino de entender que el futuro del lujo se define en los detalles, en la sutileza y en la capacidad de emocionar a un p\u00fablico que busca m\u00e1s que una etiqueta.<\/p>\n\n\n\n<p>Herm\u00e8s capitaliza lo raro, lo intangible y lo hecho con pasi\u00f3n. Su reciente triunfo en los mercados no es s\u00f3lo un n\u00famero burs\u00e1til, sino un manifiesto:&nbsp;<strong>el lujo verdadero perdura cuando conserva su esencia<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>En una jugada inesperada pero simb\u00f3lica,&nbsp;Herm\u00e8s ha superado a LVMH en cuanto a capitalizaci\u00f3n de mercado, estableci\u00e9ndose como la compa\u00f1\u00eda m\u00e1s valiosa dentro del prestigioso \u00edndice franc\u00e9s CAC 40. Este cambio marca no s\u00f3lo una victoria financiera moment\u00e1nea, sino un giro en la percepci\u00f3n y valoraci\u00f3n del lujo contempor\u00e1neo. El momento clave: abril de 2025 &#8230; <a title=\"Herm\u00e8s supera a LVMH en capitalizaci\u00f3n burs\u00e1til y redefine el liderazgo del lujo\" class=\"read-more\" href=\"https:\/\/vipexperiences.mx\/ru\/2025\/08\/23\/hermes-ha-superado-a-lvmh-en-cuanto\/\" aria-label=\"\u041f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e Herm\u00e8s supera a LVMH en capitalizaci\u00f3n burs\u00e1til y redefine el liderazgo del lujo\">\u0427\u0438\u0442\u0430\u0442\u044c \u0434\u0430\u043b\u0435\u0435\u0435<\/a><\/p>","protected":false},"author":7,"featured_media":77007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5522],"tags":[9403,10363,213,46],"class_list":["post-77006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-businessluxury-lifestyle","tag-grupo-lvmh","tag-hermes-2","tag-negocios","tag-tendencias"],"uagb_featured_image_src":{"full":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/hermesjpg.jpg.webp",1200,675,false],"thumbnail":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/hermesjpg.jpg-150x150.webp",150,150,true],"medium":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/hermesjpg.jpg-300x169.webp",300,169,true],"medium_large":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/hermesjpg.jpg-768x432.webp",768,432,true],"large":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/hermesjpg.jpg-1024x576.webp",1024,576,true],"1536x1536":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/hermesjpg.jpg.webp",1200,675,false],"2048x2048":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/hermesjpg.jpg.webp",1200,675,false],"trp-custom-language-flag":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/hermesjpg.jpg-18x10.webp",18,10,true]},"uagb_author_info":{"display_name":"Morgana Cantero Rios","author_link":"https:\/\/vipexperiences.mx\/ru\/author\/morgana-cantero\/"},"uagb_comment_info":0,"uagb_excerpt":"En una jugada inesperada pero simb\u00f3lica,&nbsp;Herm\u00e8s ha superado a LVMH en cuanto a capitalizaci\u00f3n de mercado, estableci\u00e9ndose como la compa\u00f1\u00eda m\u00e1s valiosa dentro del prestigioso \u00edndice franc\u00e9s CAC 40. Este cambio marca no s\u00f3lo una victoria financiera moment\u00e1nea, sino un giro en la percepci\u00f3n y valoraci\u00f3n del lujo contempor\u00e1neo. El momento clave: abril de 2025&hellip;","_links":{"self":[{"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/posts\/77006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/comments?post=77006"}],"version-history":[{"count":1,"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/posts\/77006\/revisions"}],"predecessor-version":[{"id":77009,"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/posts\/77006\/revisions\/77009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/media\/77007"}],"wp:attachment":[{"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/media?parent=77006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/categories?post=77006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/tags?post=77006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}