{"id":72646,"date":"2023-05-15T00:00:00","date_gmt":"2023-05-15T00:00:00","guid":{"rendered":"https:\/\/vipexperiences.mx\/nike-cubre-baches-para-promocionar-nuevos-tenis\/"},"modified":"2023-05-15T00:00:00","modified_gmt":"2023-05-15T00:00:00","slug":"nike-cubre-baches-para-promocionar-nuevos-tenis","status":"publish","type":"post","link":"https:\/\/vipexperiences.mx\/ru\/2023\/05\/15\/nike-cubre-baches-para-promocionar-nuevos-tenis\/","title":{"rendered":"NIKE CUBRE BACHES PARA PROMOCIONAR NUEVOS TENIS"},"content":{"rendered":"<p>Desde <strong>Lima, Per\u00fa<\/strong>, se realiz\u00f3 una estrategia del \u2018street marketing\u2019 de una forma bastante original, donde <a href=\"https:\/\/vipexperiences.mx\/ru\/2023\/02\/02\/colaboracion-de-tiffany-co-y-nike\/\"><strong>Nike<\/strong><\/a> cubri\u00f3 baches en las calles para promocionar su nuevo modelo de tenis: <strong>Nike Running Invincible 3<\/strong>.<\/p>\n<p>Lo que se hizo fue utilizar el mismo material de la suela de los tenis dise\u00f1ados para <strong>running<\/strong> y se colocaron mensajes alusivos a la suavidad que genera al usar este modelo.<\/p>\n<p>Se lograron leer frases como: \u201cLos pies tambi\u00e9n tienen sentimientos\u201d, \u201cSiente para creer\u201d y \u201cEs como correr en Marshmallows\u201d.<\/p>\n<p>Tambi\u00e9n se utilizar colores que lograron destacar entre el gris del pavimento.<\/p>\n<p>El trabajo fue llamado <strong>\u201cThe cushioning route\u201d<\/strong> (\u201cLa ruta acolchada\u201d) de la marca de la \u2018<strong>Swoosh<\/strong>\u2019 y fue en colaboraci\u00f3n con la agencia Boost Brand Accelerator.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-30992\" src=\"https:\/\/vipexperiences.mx\/wp-content\/uploads\/2023\/05\/nike-amortiguacion-portada-1000x563.jpg\" alt=\"\" width=\"1000\" height=\"563\" \/> <img decoding=\"async\" class=\"alignnone size-medium wp-image-30993\" src=\"https:\/\/vipexperiences.mx\/wp-content\/uploads\/2023\/05\/nike-acolchado-suelo-3-845x1000.jpg\" alt=\"\" width=\"845\" height=\"1000\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Desde Lima, Per\u00fa, se realiz\u00f3 una estrategia del \u2018street marketing\u2019 de una forma bastante original, donde Nike cubri\u00f3 baches en las calles para promocionar su nuevo modelo de tenis: Nike Running Invincible 3. Lo que se hizo fue utilizar el mismo material de la suela de los tenis dise\u00f1ados para running y se colocaron mensajes &#8230; <a title=\"NIKE CUBRE BACHES PARA PROMOCIONAR NUEVOS TENIS\" class=\"read-more\" href=\"https:\/\/vipexperiences.mx\/ru\/2023\/05\/15\/nike-cubre-baches-para-promocionar-nuevos-tenis\/\" aria-label=\"\u041f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e NIKE CUBRE BACHES PARA PROMOCIONAR NUEVOS TENIS\">\u0427\u0438\u0442\u0430\u0442\u044c \u0434\u0430\u043b\u0435\u0435\u0435<\/a><\/p>","protected":false},"author":7,"featured_media":72647,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[20],"tags":[9191,687,9192,9193],"class_list":["post-72646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-lima-peru","tag-nike","tag-nike-running-invincible-3","tag-street-marketing"],"uagb_featured_image_src":{"full":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2024\/06\/nike-acolchado-suelo-1-jpg.webp",750,498,false],"thumbnail":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2024\/06\/nike-acolchado-suelo-1-150x150.webp",150,150,true],"medium":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2024\/06\/nike-acolchado-suelo-1-300x199.webp",300,199,true],"medium_large":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2024\/06\/nike-acolchado-suelo-1-jpg.webp",750,498,false],"large":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2024\/06\/nike-acolchado-suelo-1-jpg.webp",750,498,false],"1536x1536":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2024\/06\/nike-acolchado-suelo-1-jpg.webp",750,498,false],"2048x2048":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2024\/06\/nike-acolchado-suelo-1-jpg.webp",750,498,false],"trp-custom-language-flag":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2024\/06\/nike-acolchado-suelo-1-18x12.webp",18,12,true]},"uagb_author_info":{"display_name":"Morgana Cantero Rios","author_link":"https:\/\/vipexperiences.mx\/ru\/author\/morgana-cantero\/"},"uagb_comment_info":0,"uagb_excerpt":"Desde Lima, Per\u00fa, se realiz\u00f3 una estrategia del \u2018street marketing\u2019 de una forma bastante original, donde Nike cubri\u00f3 baches en las calles para promocionar su nuevo modelo de tenis: Nike Running Invincible 3. Lo que se hizo fue utilizar el mismo material de la suela de los tenis dise\u00f1ados para running y se colocaron mensajes&hellip;","_links":{"self":[{"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/posts\/72646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/comments?post=72646"}],"version-history":[{"count":0,"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/posts\/72646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/media\/72647"}],"wp:attachment":[{"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/media?parent=72646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/categories?post=72646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vipexperiences.mx\/ru\/wp-json\/wp\/v2\/tags?post=72646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}