{"id":78271,"date":"2025-12-25T13:22:40","date_gmt":"2025-12-25T13:22:40","guid":{"rendered":"https:\/\/vipexperiences.mx\/?p=78271"},"modified":"2025-12-25T13:22:40","modified_gmt":"2025-12-25T13:22:40","slug":"la-venta-del-49-del-club-america","status":"publish","type":"post","link":"https:\/\/vipexperiences.mx\/it\/2025\/12\/25\/la-venta-del-49-del-club-america\/","title":{"rendered":"Club Am\u00e9rica y General Atlantic: la venta del 49% que marca un antes y un despu\u00e9s en el f\u00fatbol mexicano"},"content":{"rendered":"<p>La reciente venta del&nbsp;<strong>49% de la nueva entidad que agrupa al Club Am\u00e9rica, el Estadio Banorte (antes Estadio Azteca) y los terrenos adyacentes<\/strong>&nbsp;al fondo estadounidense&nbsp;<strong>General Atlantic<\/strong>&nbsp;no solo es una de las operaciones financieras m\u00e1s importantes en la historia del f\u00fatbol mexicano, sino tambi\u00e9n una se\u00f1al clara de transformaci\u00f3n profunda en la manera en la que los grandes clubes del pa\u00eds comienzan a entender su papel como&nbsp;<strong>activos empresariales globales<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DSoHYi-DYpE\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DSoHYi-DYpE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DSoHYi-DYpE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Club Am\u00e9rica (@clubamerica)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>Durante a\u00f1os, el Am\u00e9rica ha sido el club m\u00e1s medi\u00e1tico, ganador y rentable de M\u00e9xico. Sin embargo, este movimiento confirma que su ambici\u00f3n va mucho m\u00e1s all\u00e1 del terreno de juego. Hoy, el Am\u00e9rica apuesta por un modelo donde el f\u00fatbol es el centro, pero no el \u00fanico motor: experiencia, tecnolog\u00eda, datos, hospitalidad y desarrollo inmobiliario forman parte del mismo ecosistema.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 se vendi\u00f3 exactamente?<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Uno de los puntos clave \u2014y m\u00e1s malinterpretados\u2014 de la operaci\u00f3n es que&nbsp;<strong>no se vendi\u00f3 \u00fanicamente el equipo de f\u00fatbol<\/strong>. Grupo Ollamani, estructura que concentra los activos deportivos de Emilio Azc\u00e1rraga Jean, cre\u00f3 una nueva entidad que incluye tres elementos estrat\u00e9gicos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El Club Am\u00e9rica<\/li>\n\n\n\n<li>El Estadio Banorte, uno de los recintos m\u00e1s emblem\u00e1ticos del f\u00fatbol mundial<\/li>\n\n\n\n<li>Los terrenos que rodean el estadio, con alto potencial de desarrollo comercial y urbano<\/li>\n<\/ul>\n\n\n\n<p>Sobre esta entidad,&nbsp;<strong>General Atlantic adquiri\u00f3 el 49%<\/strong>, mientras que&nbsp;<strong>Ollamani conserva el 51% y el control operativo<\/strong>, con Emilio Azc\u00e1rraga manteni\u00e9ndose como presidente y figura central del proyecto.<\/p>\n\n\n\n<p>La valuaci\u00f3n aproximada del conjunto ronda los&nbsp;<strong>490 millones de d\u00f3lares<\/strong>, una cifra que coloca al Am\u00e9rica en una conversaci\u00f3n distinta dentro del deporte latinoamericano y lo acerca a modelos ya consolidados en Estados Unidos y Europa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQui\u00e9n es General Atlantic y por qu\u00e9 es relevante?<\/h2>\n\n\n\n<p>General Atlantic no es un fondo improvisado ni un inversionista de corto plazo. Se trata de una firma global con d\u00e9cadas de experiencia en&nbsp;<strong>escalar empresas, profesionalizar estructuras y generar crecimiento sostenible<\/strong>&nbsp;en industrias como tecnolog\u00eda, medios, consumo y deporte.<\/p>\n\n\n\n<p>Su entrada al proyecto no implica decidir alineaciones, fichajes o cambios deportivos inmediatos. Su verdadero impacto est\u00e1 en \u00e1reas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estrategia comercial y monetizaci\u00f3n de audiencias<\/li>\n\n\n\n<li>Uso de tecnolog\u00eda y an\u00e1lisis de datos<\/li>\n\n\n\n<li>Expansi\u00f3n de patrocinios y activos digitales<\/li>\n\n\n\n<li>Mejora de la experiencia del aficionado<\/li>\n\n\n\n<li>Desarrollo del estadio como centro de entretenimiento de clase mundial<\/li>\n<\/ul>\n\n\n\n<p>En otras palabras, General Atlantic no viene a cambiar la identidad del Am\u00e9rica, sino a&nbsp;<strong>potenciar su valor como marca y plataforma de negocio<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El papel del Estadio Banorte y el Mundial 2026<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>El momento de la inversi\u00f3n no es casual. Con el&nbsp;<strong>Mundial de 2026<\/strong>&nbsp;en el horizonte y el Estadio Banorte como uno de los escenarios principales, el inmueble se convierte en un activo estrat\u00e9gico de enorme relevancia internacional.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DSSnaN4Cfj4\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DSSnaN4Cfj4\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DSSnaN4Cfj4\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Grupo Ollamani (@grupoollamani)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>La modernizaci\u00f3n del estadio, la creaci\u00f3n de experiencias premium, zonas corporativas, hospitalidad y eventos fuera del f\u00fatbol son parte del potencial que este tipo de fondos sabe explotar. El estadio deja de ser solo una cancha y se transforma en un&nbsp;<strong>hub de experiencias, entretenimiento y negocio<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 cambia realmente para el Am\u00e9rica?<\/h2>\n\n\n\n<p>En el corto plazo, el aficionado probablemente no notar\u00e1 cambios radicales en lo deportivo. Pero en el mediano y largo plazo, esta operaci\u00f3n puede significar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mayor estabilidad financiera<\/li>\n\n\n\n<li>Crecimiento en ingresos comerciales y patrocinios<\/li>\n\n\n\n<li>Mejor experiencia en estadio y entorno digital<\/li>\n\n\n\n<li>Proyecci\u00f3n internacional de la marca Am\u00e9rica<\/li>\n\n\n\n<li>Un modelo replicable para otros clubes mexicanos<\/li>\n<\/ul>\n\n\n\n<p>El Am\u00e9rica se posiciona as\u00ed como&nbsp;<strong>punta de lanza de una nueva era<\/strong>&nbsp;para el f\u00fatbol nacional, donde competir en la cancha ya no es suficiente: hay que competir tambi\u00e9n en gesti\u00f3n, visi\u00f3n y estructura.<\/p>\n\n\n\n<p>Desde mi punto de vista, este movimiento era inevitable y, sobre todo, necesario. El f\u00fatbol mexicano llevaba tiempo operando con modelos tradicionales en un mundo deportivo cada vez m\u00e1s global, corporativo y sofisticado. El Am\u00e9rica entendi\u00f3 antes que muchos que su verdadero poder no est\u00e1 solo en los t\u00edtulos, sino en todo lo que puede construirse alrededor de ellos.<\/p>\n\n\n\n<p>La entrada de General Atlantic, sin perder el control del proyecto, es una jugada inteligente:&nbsp;<strong>capital, conocimiento y estructura sin sacrificar identidad<\/strong>. Si se ejecuta con coherencia, esta alianza puede convertirse en un referente no solo para M\u00e9xico, sino para toda Latinoam\u00e9rica.<\/p>\n\n\n\n<p>El mensaje es contundente: el Club Am\u00e9rica no solo quiere seguir ganando en la cancha. Quiere&nbsp;<strong>liderar fuera de ella<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>La reciente venta del&nbsp;49% de la nueva entidad que agrupa al Club Am\u00e9rica, el Estadio Banorte (antes Estadio Azteca) y los terrenos adyacentes&nbsp;al fondo estadounidense&nbsp;General Atlantic&nbsp;no solo es una de las operaciones financieras m\u00e1s importantes en la historia del f\u00fatbol mexicano, sino tambi\u00e9n una se\u00f1al clara de transformaci\u00f3n profunda en la manera en la que &#8230; <a title=\"Club Am\u00e9rica y General Atlantic: la venta del 49% que marca un antes y un despu\u00e9s en el f\u00fatbol mexicano\" class=\"read-more\" href=\"https:\/\/vipexperiences.mx\/it\/2025\/12\/25\/la-venta-del-49-del-club-america\/\" aria-label=\"Per saperne di pi\u00f9 su Club Am\u00e9rica y General Atlantic: la venta del 49% que marca un antes y un despu\u00e9s en el f\u00fatbol mexicano\">Leggi tutto<\/a><\/p>","protected":false},"author":7,"featured_media":78272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[10032],"tags":[10611,10613,9986,10612],"class_list":["post-78271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-futbol","tag-club-america-2","tag-emilio-azcarraga","tag-estadio-azteca","tag-general-atlantic"],"uagb_featured_image_src":{"full":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/12\/ollamani-general.avif",1200,720,false],"thumbnail":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/12\/ollamani-general-150x150.avif",150,150,true],"medium":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/12\/ollamani-general-300x180.avif",300,180,true],"medium_large":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/12\/ollamani-general-768x461.avif",768,461,true],"large":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/12\/ollamani-general-1024x614.avif",1024,614,true],"1536x1536":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/12\/ollamani-general.avif",1200,720,false],"2048x2048":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/12\/ollamani-general.avif",1200,720,false],"trp-custom-language-flag":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/12\/ollamani-general-18x12.avif",18,12,true]},"uagb_author_info":{"display_name":"Morgana Cantero Rios","author_link":"https:\/\/vipexperiences.mx\/it\/author\/morgana-cantero\/"},"uagb_comment_info":0,"uagb_excerpt":"La reciente venta del&nbsp;49% de la nueva entidad que agrupa al Club Am\u00e9rica, el Estadio Banorte (antes Estadio Azteca) y los terrenos adyacentes&nbsp;al fondo estadounidense&nbsp;General Atlantic&nbsp;no solo es una de las operaciones financieras m\u00e1s importantes en la historia del f\u00fatbol mexicano, sino tambi\u00e9n una se\u00f1al clara de transformaci\u00f3n profunda en la manera en la que&hellip;","_links":{"self":[{"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/posts\/78271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/comments?post=78271"}],"version-history":[{"count":1,"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/posts\/78271\/revisions"}],"predecessor-version":[{"id":78273,"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/posts\/78271\/revisions\/78273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/media\/78272"}],"wp:attachment":[{"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/media?parent=78271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/categories?post=78271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/tags?post=78271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}