{"id":77010,"date":"2025-08-21T06:42:00","date_gmt":"2025-08-21T06:42:00","guid":{"rendered":"https:\/\/vipexperiences.mx\/?p=77010"},"modified":"2025-08-20T19:03:14","modified_gmt":"2025-08-20T19:03:14","slug":"arancel-del-39-aplicado-por-eu","status":"publish","type":"post","link":"https:\/\/vipexperiences.mx\/it\/2025\/08\/21\/arancel-del-39-aplicado-por-eu\/","title":{"rendered":"Arancel del 39% en EE.UU. encarece los relojes suizos de lujo: impacto y consecuencias para la industria"},"content":{"rendered":"<p>El 7 de agosto de 2025, entr\u00f3 en vigor un&nbsp;<strong>arancel del 39 % aplicado por Estados Unidos a las importaciones de productos suizos<\/strong>, entre los que destacan los&nbsp;<strong>relojes de lujo<\/strong>, considerados uno de los pilares culturales y econ\u00f3micos de Suiza. La decisi\u00f3n, impulsada por la administraci\u00f3n estadounidense bajo el argumento de \u201creequilibrar la balanza comercial\u201d, ha encendido las alarmas tanto en las casas relojeras como en el ecosistema de coleccionistas y distribuidores.<\/p>\n\n\n\n<p>El sector relojero suizo genera m\u00e1s de&nbsp;<strong>30 mil millones de francos suizos en exportaciones anuales<\/strong>, y Estados Unidos representa aproximadamente el&nbsp;<strong>15 % del mercado global de relojes suizos<\/strong>. No es exagerado decir que la medida golpea directamente al coraz\u00f3n de la industria.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DLASU0FMoHj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DLASU0FMoHj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DLASU0FMoHj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Club de Alta Relojer\u00eda (@clubaltarelojeria)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 implica este arancel en el precio de los relojes?<\/h3>\n\n\n\n<p>Il&nbsp;<strong>39 % de gravamen<\/strong>&nbsp;significa que un reloj que llegaba al mercado estadounidense con un precio de lista de 10,000 d\u00f3lares ahora podr\u00eda costar entre&nbsp;<strong>12,000 y 14,000 d\u00f3lares<\/strong>, dependiendo de impuestos estatales y costos de distribuci\u00f3n.<\/p>\n\n\n\n<p>Las marcas m\u00e1s mencionadas en este contexto son Rolex, Omega, Patek Philippe, Audemars Piguet, Cartier y Jaeger-LeCoultre, pero el impacto no se limita a ellas. Incluso firmas m\u00e1s j\u00f3venes o independientes, que han encontrado en EE. UU. un mercado creciente para sus piezas artesanales, se ven obligadas a reconsiderar su estrategia.<\/p>\n\n\n\n<p>Algunos ejemplos concretos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Omega<\/strong>\u00a0y otras marcas del Swatch Group anunciaron ajustes inmediatos de entre 5 % y 7 % en EE. UU. para empezar a mitigar el impacto, aunque admiten que no podr\u00e1n absorber todo el arancel.<\/li>\n\n\n\n<li><strong>Marcas boutique<\/strong>\u00a0como F.P. Journe o H. Moser &amp; Cie. ven m\u00e1s dif\u00edcil la tarea: no tienen la escala para amortiguar los costos y dependen en gran medida del consumidor estadounidense sofisticado.<\/li>\n\n\n\n<li><strong>Relojes de precio medio-alto<\/strong>\u00a0como Longines o <a href=\"https:\/\/vipexperiences.mx\/it\/2022\/12\/06\/tag-heuer-carrera-en-oro-amarillo\/\" data-type=\"post\" data-id=\"72247\">TAG Heuer <\/a>tambi\u00e9n sufrir\u00e1n, ya que su p\u00fablico es m\u00e1s sensible a incrementos en el precio final.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DNVOds8tj8h\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DNVOds8tj8h\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DNVOds8tj8h\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por OMEGA (@omega)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Estrategias de contenci\u00f3n<\/h3>\n\n\n\n<p>Ante este panorama, las casas relojeras han desplegado varias t\u00e1cticas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Inventarios adelantados<\/strong>: en los meses previos a la entrada en vigor del arancel, varias marcas aceleraron sus exportaciones hacia EE. UU. para llenar vitrinas con piezas \u201clibres de impuestos adicionales\u201d y mantener precios competitivos por un corto periodo.<\/li>\n\n\n\n<li><strong>Revalorizaci\u00f3n del mercado secundario<\/strong>: los relojes ya presentes en el pa\u00eds se han vuelto piezas m\u00e1s codiciadas. El coleccionista ve en ellos no solo un objeto de deseo, sino una forma de evitar la sobrecarga impositiva.<\/li>\n\n\n\n<li><strong>Diversificaci\u00f3n geogr\u00e1fica<\/strong>: aunque Estados Unidos es clave, varias marcas est\u00e1n reforzando su presencia en Asia y Medio Oriente, mercados que contin\u00faan creciendo sin estar sujetos a estos aranceles.<\/li>\n\n\n\n<li><strong>Ajustes en experiencias de compra<\/strong>: se espera que las firmas intensifiquen estrategias como viajes exclusivos para clientes VIP a Ginebra o Z\u00farich, donde se combine la compra de un reloj con experiencias de lujo, evitando as\u00ed el sobreprecio estadounidense.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Repercusiones diplom\u00e1ticas y econ\u00f3micas<\/h3>\n\n\n\n<p>El gobierno suizo ha manifestado que estos aranceles podr\u00edan reducir hasta un&nbsp;<strong>0.6 % del PIB nacional<\/strong>&nbsp;si persisten en el mediano plazo, afectando no solo a la relojer\u00eda, sino tambi\u00e9n a sectores como el chocolatero y el farmac\u00e9utico. Suiza ya busca negociar una reducci\u00f3n, proponiendo que el gravamen baje al 10 %, pero hasta ahora la Casa Blanca ha rechazado esa alternativa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-dominant-color=\"bd564a\" data-has-transparency=\"false\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/RNQEGH3IPRO7XC2DN6B5S6VLRQ.jpg-1024x683.avif\" alt=\"\" class=\"wp-image-77013 not-transparent\" style=\"--dominant-color: #bd564a; width:706px;height:auto\" srcset=\"https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/RNQEGH3IPRO7XC2DN6B5S6VLRQ.jpg-1024x683.avif 1024w, https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/RNQEGH3IPRO7XC2DN6B5S6VLRQ.jpg-300x200.avif 300w, https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/RNQEGH3IPRO7XC2DN6B5S6VLRQ.jpg-768x512.avif 768w, https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/RNQEGH3IPRO7XC2DN6B5S6VLRQ.jpg-18x12.avif 18w, https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/RNQEGH3IPRO7XC2DN6B5S6VLRQ.jpg.avif 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Este episodio recuerda a anteriores tensiones comerciales donde el lujo se convierte en&nbsp;<strong>moneda de cambio pol\u00edtica<\/strong>. En este caso, la relojer\u00eda \u2014s\u00edmbolo de artesan\u00eda, innovaci\u00f3n y prestigio\u2014 se encuentra en el centro de un pulso econ\u00f3mico global.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 significa esto para el consumidor?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Para el comprador estadounidense<\/strong>, el lujo relojero se encarece y se vuelve a\u00fan m\u00e1s exclusivo. Un mercado que ya estaba limitado por listas de espera ahora enfrenta barreras de precio adicionales.<\/li>\n\n\n\n<li><strong>Para el viajero de lujo<\/strong>, la medida puede incentivar la compra en el extranjero, ya sea en boutiques europeas o asi\u00e1ticas, aprovechando precios m\u00e1s competitivos.<\/li>\n\n\n\n<li><strong>Para los coleccionistas<\/strong>, la medida refuerza el atractivo del mercado secundario, donde las piezas en stock se revalorizan de inmediato.<\/li>\n<\/ul>\n\n\n\n<p>Este arancel del 39 % es m\u00e1s que una cifra: es un recordatorio de c\u00f3mo el lujo puede ser reh\u00e9n de tensiones pol\u00edticas y econ\u00f3micas. La relojer\u00eda suiza, que ha sobrevivido guerras, crisis financieras y la revoluci\u00f3n del smartwatch, enfrenta ahora un reto diferente: demostrar que su valor no reside \u00fanicamente en el precio, sino en la historia, la tradici\u00f3n y la emoci\u00f3n que transmite cada pieza.<\/p>\n\n\n\n<p>En lo personal, creo que esta medida, aunque dolorosa a corto plazo, podr\u00eda&nbsp;<strong>reforzar la narrativa de exclusividad<\/strong>&nbsp;que ya distingue a la relojer\u00eda suiza. Comprar un reloj de lujo en Estados Unidos ser\u00e1 m\u00e1s dif\u00edcil, pero ese obst\u00e1culo podr\u00eda aumentar su aura de rareza y prestigio.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-dominant-color=\"6b6a66\" data-has-transparency=\"false\" decoding=\"async\" width=\"680\" height=\"672\" src=\"https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/GO3OGV1XAAAhIlJ.avif\" alt=\"\" class=\"wp-image-77014 not-transparent\" style=\"--dominant-color: #6b6a66; width:474px;height:auto\" srcset=\"https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/GO3OGV1XAAAhIlJ.avif 680w, https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/GO3OGV1XAAAhIlJ-300x296.avif 300w, https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/GO3OGV1XAAAhIlJ-12x12.avif 12w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Al final, quienes realmente aman la relojer\u00eda seguir\u00e1n encontrando caminos para acceder a ella. Lo que est\u00e1 en juego no es solo un mercado, sino la definici\u00f3n misma de lo que significa el lujo en el siglo XXI:&nbsp;<strong>m\u00e1s inaccesible, m\u00e1s deseado y m\u00e1s simb\u00f3lico que nunca<\/strong>.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>El 7 de agosto de 2025, entr\u00f3 en vigor un&nbsp;arancel del 39 % aplicado por Estados Unidos a las importaciones de productos suizos, entre los que destacan los&nbsp;relojes de lujo, considerados uno de los pilares culturales y econ\u00f3micos de Suiza. La decisi\u00f3n, impulsada por la administraci\u00f3n estadounidense bajo el argumento de \u201creequilibrar la balanza comercial\u201d, &#8230; <a title=\"Arancel del 39% en EE.UU. encarece los relojes suizos de lujo: impacto y consecuencias para la industria\" class=\"read-more\" href=\"https:\/\/vipexperiences.mx\/it\/2025\/08\/21\/arancel-del-39-aplicado-por-eu\/\" aria-label=\"Per saperne di pi\u00f9 su Arancel del 39% en EE.UU. encarece los relojes suizos de lujo: impacto y consecuencias para la industria\">Leggi tutto<\/a><\/p>","protected":false},"author":7,"featured_media":77011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[20,5536],"tags":[10364,3086,478,88,848,46],"class_list":["post-77010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-luxury-watches-luxury-lifestyle","tag-aranceles","tag-donald-trump","tag-omega","tag-reloj","tag-rolex","tag-tendencias"],"uagb_featured_image_src":{"full":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/1366_2000-e1755715411866.avif",1366,774,false],"thumbnail":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/1366_2000-e1755715411866-150x150.avif",150,150,true],"medium":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/1366_2000-e1755715411866-300x170.avif",300,170,true],"medium_large":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/1366_2000-e1755715411866-768x435.avif",768,435,true],"large":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/1366_2000-e1755715411866-1024x580.avif",1024,580,true],"1536x1536":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/1366_2000-e1755715411866.avif",1366,774,false],"2048x2048":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/1366_2000-e1755715411866.avif",1366,774,false],"trp-custom-language-flag":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2025\/08\/1366_2000-e1755715411866-18x10.avif",18,10,true]},"uagb_author_info":{"display_name":"Morgana Cantero Rios","author_link":"https:\/\/vipexperiences.mx\/it\/author\/morgana-cantero\/"},"uagb_comment_info":0,"uagb_excerpt":"El 7 de agosto de 2025, entr\u00f3 en vigor un&nbsp;arancel del 39 % aplicado por Estados Unidos a las importaciones de productos suizos, entre los que destacan los&nbsp;relojes de lujo, considerados uno de los pilares culturales y econ\u00f3micos de Suiza. La decisi\u00f3n, impulsada por la administraci\u00f3n estadounidense bajo el argumento de \u201creequilibrar la balanza comercial\u201d,&hellip;","_links":{"self":[{"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/posts\/77010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/comments?post=77010"}],"version-history":[{"count":2,"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/posts\/77010\/revisions"}],"predecessor-version":[{"id":77015,"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/posts\/77010\/revisions\/77015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/media\/77011"}],"wp:attachment":[{"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/media?parent=77010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/categories?post=77010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vipexperiences.mx\/it\/wp-json\/wp\/v2\/tags?post=77010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}