{"id":73600,"date":"2024-03-25T00:00:00","date_gmt":"2024-03-25T00:00:00","guid":{"rendered":"https:\/\/vipexperiences.mx\/massimo-dutti-renueva-su-imagen-busca-elevar-su-estatus\/"},"modified":"2024-03-25T00:00:00","modified_gmt":"2024-03-25T00:00:00","slug":"massimo-dutti-renueva-su-imagen-busca-elevar-su-estatus","status":"publish","type":"post","link":"https:\/\/vipexperiences.mx\/en\/2024\/03\/25\/massimo-dutti-renueva-su-imagen-busca-elevar-su-estatus\/","title":{"rendered":"MASSIMO DUTTI REVAMPS ITS IMAGE: SEEKS TO ELEVATE ITS STATUS"},"content":{"rendered":"<p><strong>Massimo Dutti<\/strong>, la marca del <strong>grupo Inditex<\/strong>, busca reaparecer en las tendencias de la <strong>fashion<\/strong> con el redise\u00f1o de su imagen, lo cual espera que le alcance a colocar en el gusto de los amantes de los <strong>luxury products<\/strong>.<\/p>\n<p>La nueva imagen en el logo tiene un cambio significativo en la <strong>tipograf\u00eda<\/strong>, aplicando un estilo m\u00e1s refinado y contempor\u00e1neo. Se caracteriza por tener un mayor impacto visual para los consumidores, lo cual es importante para el <strong>marketing<\/strong> actual.<\/p>\n<p>El rebranding espera realzar su imagen y poder acoplarse a los <strong>est\u00e1ndares<\/strong> actuales del lujo, pero sin perder su identidad y tradici\u00f3n. No es algo nuevo que las marcas m\u00e1s reconocidas opten por refrescar su identidad para llamar la atenci\u00f3n de los consumidores.<\/p>\n<p>Simplemente, existen casos como <strong>Yves Saint Lauren<\/strong>, <strong>Burberry<\/strong>, <strong>Balenciaga<\/strong>, <strong>Berluti<\/strong>, <strong>Balmain<\/strong>, <strong>Calvin Klein<\/strong>, entre otras.<\/p>\n<p>Massimo Dutti fue fundada en 1985 y desde 1991 fue adquirida por Inditex, grupo gallego de gran renombre.<\/p>\n<p>https:\/\/www.instagram.com\/p\/C45GlY7g_6O\/?img_index=1<\/p>\n<div class=\"single-title post-title entry-title is-size-1\">\n<h1><a href=\"https:\/\/vipexperiences.mx\/en\/2024\/03\/15\/las-marcas-de-lujo-con-mas-poder-en-las-redes-sociales\/\">LEE: LAS MARCAS DE LUJO CON M\u00c1S PODER EN LAS REDES SOCIALES<\/a><\/h1>\n<\/div>\n<div class=\"post-meta-info is-show-icon\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Massimo Dutti, the brand of the Inditex group, seeks to reappear in fashion trends with the redesign of its image, which it hopes will place it in the taste of lovers of luxury products. The new image in the logo has a significant change in typography, applying a more modern ... <a title=\"MASSIMO DUTTI REVAMPS ITS IMAGE: SEEKS TO ELEVATE ITS STATUS\" class=\"read-more\" href=\"https:\/\/vipexperiences.mx\/en\/2024\/03\/25\/massimo-dutti-renueva-su-imagen-busca-elevar-su-estatus\/\" aria-label=\"Read more about MASSIMO DUTTI RENUEVA SU IMAGEN: BUSCA ELEVAR SU ESTATUS\">Read more<\/a><\/p>","protected":false},"author":7,"featured_media":73601,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[20],"tags":[179,10019,2828,4662,10020,9605,10021],"class_list":["post-73600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-lujo","tag-marca-de-lujo","tag-marketing","tag-massimo-dutti","tag-massimo-dutti-imagen-nueva","tag-productos-de-lujo","tag-rediseno"],"uagb_featured_image_src":{"full":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2024\/06\/13092023024343862_IMG_3834-jpg.webp",1600,917,false],"thumbnail":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2024\/06\/13092023024343862_IMG_3834-150x150.webp",150,150,true],"medium":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2024\/06\/13092023024343862_IMG_3834-300x172.webp",300,172,true],"medium_large":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2024\/06\/13092023024343862_IMG_3834-768x440.webp",768,440,true],"large":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2024\/06\/13092023024343862_IMG_3834-1024x587.webp",1024,587,true],"1536x1536":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2024\/06\/13092023024343862_IMG_3834-1536x880.webp",1536,880,true],"2048x2048":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2024\/06\/13092023024343862_IMG_3834-jpg.webp",1600,917,false],"trp-custom-language-flag":["https:\/\/vipexperiences.mx\/wp-content\/uploads\/2024\/06\/13092023024343862_IMG_3834-18x10.webp",18,10,true]},"uagb_author_info":{"display_name":"Morgana Cantero Rios","author_link":"https:\/\/vipexperiences.mx\/en\/author\/morgana-cantero\/"},"uagb_comment_info":0,"uagb_excerpt":"Massimo Dutti, la marca del grupo Inditex, busca reaparecer en las tendencias de la moda con el redise\u00f1o de su imagen, lo cual espera que le alcance a colocar en el gusto de los amantes de los productos de lujo. La nueva imagen en el logo tiene un cambio significativo en la tipograf\u00eda, aplicando un&hellip;","_links":{"self":[{"href":"https:\/\/vipexperiences.mx\/en\/wp-json\/wp\/v2\/posts\/73600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vipexperiences.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vipexperiences.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vipexperiences.mx\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vipexperiences.mx\/en\/wp-json\/wp\/v2\/comments?post=73600"}],"version-history":[{"count":0,"href":"https:\/\/vipexperiences.mx\/en\/wp-json\/wp\/v2\/posts\/73600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vipexperiences.mx\/en\/wp-json\/wp\/v2\/media\/73601"}],"wp:attachment":[{"href":"https:\/\/vipexperiences.mx\/en\/wp-json\/wp\/v2\/media?parent=73600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vipexperiences.mx\/en\/wp-json\/wp\/v2\/categories?post=73600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vipexperiences.mx\/en\/wp-json\/wp\/v2\/tags?post=73600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}